So how do we help our kids experience money today, in a way that successfully sets them up for the future?

Finance-y (pronounced fī-ˈnan(t)s-ē) was created by Jennifer Budig, a mom of 3, who felt overwhelmed trying to figure out when and how to begin teaching her kids about money. She had a 13+ year business career, and is married to a financial professional. They both consider themselves financially literate, but struggled to find resources or guidance on how to begin educating their kids on money. After talking to friends and acquaintances, it became clear that other parents were facing the same issue – wanting to prioritize teaching their kids about money, but lacking a clear resource or roadmap to do so, and the time to figure it out.

Countless hours of research and conversations with financial experts, educators, child psychologists, parents, grandparents and kids all pointed to the same key themes – learning about money needs to:

  • 1

    Start Young

  • 2

    Happen At Home

  • 3

    Be Active & Fun

  • 4

    Feel Approachable

  • And so Finance-y was born!

    We look forward to being in your home and helping build your kids' money knowledge with our strategically built curriculum that grows with them.

    We can’t wait to see future generations be a little more Finance-y!

How many boxes are available right now?

Finance-y is in the early stages of rolling out the full suite of products. We have launched with the start of the 6-8 year old age bracket boxes, and will be consistently releasing more. Soon you will be able to sign-up for an alert when the age bracket you are interested in becomes available. We appreciate your patience and support as we grow!

Do parents have to be involved?

Yes! And that is key to the success of the Finance-y experience. Finance-y is built to be a parent-child interaction in the younger age brackets, becoming a more independent experience at the older age brackets. 99% of parents we surveyed told us they want to interact with their child as they learn about money and finance. In addition, research shows that parents talking about money with their kids when they are young contributes to their financial literacy in the future.

I don’t know much about money. How can I be the one to help my child?

We love this question! And you’re in good company. Almost half of parents we surveyed told us they do not consider themselves to be financially literate. Finance-y is made for you too! It will take you on the learning journey with your child. The parent-child interaction does not mean you are teaching them – you are just helping them navigate the materials. We include a parent guide in all the boxes, so if you have questions, we try to have all your answers! Finance-y is designed for parents regardless of knowledge. We are thrilled that you are here to help your kids be more confident in their financial literacy as they grow up! If anything comes up that you are not sure how to talk about, you can email us at help@finance-y.com. But you should also know that there aren’t any “right” answers. Just having conversations with your child about money (whether positive or negative) is a step in the right direction!

What happens after I purchase a box?

We will ship your box to the address provided within 7-10 business days of your order date. We will share tracking information once it has shipped for you to track estimated delivery timing.

Can I give Finance-y as a gift?

Of course! When you checkout, just check the box that acknowledges the shipping and billing addresses are different. You can then input a different shipping address from your billing address. Don’t forget to also check the box indicating it is a gift so that you can add a note!

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