It started with three kids & zero good options.

Hi, I’m Jennifer.


I’m a mom of three, and the founder of Finance-y. I’ve spent my career at places like Dow Jones (The Wall Street Journal) and CHANEL, bringing creativity and real-world problem-solving to everything I do.

But when it came to teaching my own kids about money? I hit a wall.

The books got boring.

The apps felt complicated.

The advice online was unrelatable.

So I looked for something simple and hands-on. Something my kids would actually enjoy. And it just didn't exist.

When I started asking around, I realized hundreds of other parents were stuck in the same spot—wanting to teach their kids about money, but not knowing where to start.

So I decided to build the thing I couldn’t find.

I spent countless hours researching and having conversations with financial experts, educators, child psychologists, parents, and kids... and everything kept pointing back to the same core ideas. Learning about money needed to:

  • 1

    Start Young

  • 2

    Happen At Home

  • 3

    Be Active & Fun

  • 4

    Feel Approachable

So I decided to create something that made learning about money feel less like homework and more like recess. And Finance-y was born!

Today, we’re a quarterly subscription box filled with games, stories, and crafts that teach kids about money.

No textbooks. No lectures. Just hands-on experiences that turn everyday moments into lessons that stick.

  • The result?

    Curious, confident kids who feel at home making money decisions. And parents who realize they didn't need to be finance experts after all—they just needed the right tools.

    Because kids learn through play, not pressure.

How many boxes are available right now?

Finance-y is in the early stages of rolling out the full suite of products. We have launched with the start of the 6-8 year old age bracket boxes, and will be consistently releasing more. Soon you will be able to sign-up for an alert when the age bracket you are interested in becomes available. We appreciate your patience and support as we grow!

Do parents have to be involved?

Yes! And that is key to the success of the Finance-y experience. Finance-y is built to be a parent-child interaction in the younger age brackets, becoming a more independent experience at the older age brackets. 99% of parents we surveyed told us they want to interact with their child as they learn about money and finance. In addition, research shows that parents talking about money with their kids when they are young contributes to their financial literacy in the future.

I don’t know much about money. How can I be the one to help my child?

We love this question! And you’re in good company. Almost half of parents we surveyed told us they do not consider themselves to be financially literate. Finance-y is made for you too! It will take you on the learning journey with your child. The parent-child interaction does not mean you are teaching them – you are just helping them navigate the materials. We include a parent guide in all the boxes, so if you have questions, we try to have all your answers! Finance-y is designed for parents regardless of knowledge. We are thrilled that you are here to help your kids be more confident in their financial literacy as they grow up! If anything comes up that you are not sure how to talk about, you can email us at help@finance-y.com. But you should also know that there aren’t any “right” answers. Just having conversations with your child about money (whether positive or negative) is a step in the right direction!

What happens after I purchase a box?

We will ship your box to the address provided within 7-10 business days of your order date. We will share tracking information once it has shipped for you to track estimated delivery timing.

Can I give Finance-y as a gift?

Of course! When you checkout, just check the box that acknowledges the shipping and billing addresses are different. You can then input a different shipping address from your billing address. Don’t forget to also check the box indicating it is a gift so that you can add a note!

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